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I was reading a post by Doug Laney on his blog Incredible Credibility Variances. I really thought the graph, shown below,
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that showed the credibility index of vendors in the data warehousing space was very interesting. Thanks, Doug Laney, for sharing the graph.
Vendor credibility is not only about expectation setting. It is also delivering what has been promised to the customer. Perception and opinions of vendors are formed in every customer interaction, from sales cycle to delivery of product and service. In the era of corporate cost cutting, it is not only about delivering a good product. Customer service and support are still important. Vendors must not neglect their installed base even if they don't bring in additional license revenues.