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Aging of the Publishing Business

10/26/05 | by JAdP | Categories: books, Computers and Internet

I'm a bit late to the party on this, but it speaks to something that's happening in my life right now. My partner and I have been invited to co-author a book, and being who we are, and what we do, we insisted that we prepare for, document research, create the proposal and write the book in a wiki, with an accompanying blog.

Joe Wikert writes in "This Aging Business"

I spent the better part of this past week attending a series of meetings in Redmond, WA...

"I don’t think anyone in the room was less than 30 years old. In fact, I’d estimate the average age at about 35, maybe closer to 40...

"I’m not trying to be dramatic, but if this trend doesn’t change we’ll simply continue to chase after an older and older (and shrinking) customer base. I see this with my own kids (ages 18, 16 and 11). When it comes to issues on the computer, they don’t look for a book, they turn to Google for the answer.

"At its core, this business isn’t so much about making books as it is about providing information. We’ve got to do a better job of providing that information in a manner that’s relevant to the next generation of customers. What’s your opinion?end quotation

I'll be 50 before this year is out, but I couldn't agree with Joe's children more. When I want the answer to a technical question, or even "where else have I seen that guest star", I turn to the web: to Google, to blogs, to wikipedia, to the search feature in my feed reader.

"This business" is indeed about providing information, and the relevancy of that information can change very quickly. More importantly, I may need that information when I'm no where near my library, whether for work, learning, curiosity or entertainment.

I collect books. I have over 3000, mostly hardbound. I read them on my Palm. I love eReader. &#59;)

I'm honored to be co-authoring a technical book. I'll be thrilled to add it to my collection, talk about it, promote it, and watch it sell. [yes, yes, optimistic to a fault] :>> But for the information to be relevant and useful to our audience, the wiki and blog are of paramount importance. They will have useful information before the book is published, they'll help to garner feedback and gather case studies, and they'll continually update what will be in the book. They'll help to build the community and share the knowledge. That's the best of both worlds. The goal is to serve the audience, as well as we can. That's what is important.

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I'm Joseph A. di Paolantonio and this blog has two main foci: my interest in food, and my interest in the future. This provides a look into my personal life, and is separate from my consulting work…though there will be overlap. I am an independent researcher, working as a strategic consultant and I'm an executive with over 20 years of commercial experience with a technical interest in the intersection of Internet of Things, with advanced data management and analysis methods. I view data science as a team activity, and I feel that the IoT must be viewed as a system. I am leveraging my past activities to understand the adoption and impact of the IoT; first, as a system engineer in aerospace, where I developed Bayesian risk assessment methods for systems within the Space Transportation System (including the Space Shuttle), Extreme Ultraviolet Explorer, Gravity Probe B, and many more, and second, as a enterprise data warehousing, business intelligence and analytics professional. Between my aerospace and IT careers, I indulged my hobby of cooking by starting a food company, Montara Magic, centered around my chocolate sauces. My education combined chemistry, mathematics and philosophy. I performed research into molten salt fuel cells in graduate school, and in photovoltaic materials for a short time in industry. The lure of bringing the human race into space was strong, and when I was offered the chance to combine my chemistry and mathematics skills to develop new risk assessment and system engineering methods for space launch and propulsion systems – I couldn't resist. I perform independent research and strategic consulting to bring value from the Internet of Things, Sensor Analytics Ecosystems and data science teams.I am a caregiver, a lover of science fiction and speculative fantasy, and my passion to learn has led me to a pilot's license, an assistant instructor in SCUBA, nordic and alpine skiing, sea kayaking, and reading everything I can, in as many topics as I can.

View Joseph di Paolantonio's profile on LinkedIn

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