OSBC2007 SF Keynote 5

Open Source: Why Freedom Makes a Better Business Model, Marten Mickos, MySQL

Success is going from failure to failure without loss of enthusiasmend quotation
-- Winston Churchill

By doing things wrong, we will learn to do things better.

Freedom of speech vs. Free Beer: Open Source doesn't give much free beer away, but they give the customer the flexibility to use the product freely.

Liberating products goes beyond software: eBay freed Trade, Second Life freed socializing, IKEA freed furnishings and the USA freed entrepreneurism. Software freedom is so powerful as ~100,000 mostly white males now between 40 and 60 years of age created the current information society and there are now ~30,000,000 developers with much broader demographics on the Internet today.

Outsized software profits come from

  1. Innovation
  2. Netowrk Effect
  3. Scale
  4. Lock-in

The first three apply well to F/LOSS but the fourth is not compatible with open source licensing.

Filtering results for software companies, closed and open, through the philosophy of open source business models with lower sales and marketing costs, and it may be that open source companies can scale in size with profitability the same as closed source, but get to higher levels of profitability at faster rate, at a smaller size.

Open Source is not a business model, but a smarter way to produce and distribute the goods.

Success in open source requires that you serve two disparate groups.

  1. Those who spend time to save money
  2. Those who spend money to save time

People in group one may recommend you to those in group two, but are unlikely to convert; still there is benefit to both groups. [To me, this is the key to open source - recognizing, serving and benefiting from both groups. This is why community is so important.]

Marten found a baker's dozen of open source business models in active use today. I'll link to the online version when available. All of them are hybrid models that provide free software, while charging for something else, from services to hardware.

OSBC2007 SF Keynote 4

Hacking the Newspaper: How an Open-Source Nerd from Kansas is Revitalizing Journalism, Rob Curley, Washingtonpost.Newsweek Interactive.

Yesterday, Rob gave this talk in four hours at Berkeley - today, he's drinking Red Bull, and he'll be giving it in 30 minutes or he'll be pissing himself. There you go. OH, and he's using a Mac. No problem then. &#59;)

Open Source is rarely used in traditional journalism. But, now, meet Django.

Wahingtonpost.Newsweek Interactive is all about openness in everything.

The Jayhawk Basketball ticket controversy... How not to go from a system where the only way to get into a game was to have your grandparents die, leave the tickets to your parents, who die and leave the tickets to you, to a system where you can get tickets based on how much you donate to the University. Internology - get a student with a digital camera to sit in every seat in the stadium with a digital camera, and post the results as drill-down from a seating chart of the stadium. That's great, but don't post the internal memos about the decision making on the same page. |-|

Starting in 2001, they began using SMS text messaging from the web site to get information out about things like T-ball games for the kids. It evolved to send things like tornado warnings, but really, the most important thing is T-ball.

Stats to the max, with bios unlike most you will see - like arrest records. And FutureHawks, where kids could send in and sign letters of intent to play for the Jayhawks, and then report on how they played in their last game. All with supplemental data gathered in the most accurate manner possible - calling the players' Moms.

Forecast - comes from wind blowing by local landmarks easily recognized by students and alumni - e.g. the doughnut shop.

Live chats in Django.

Getting virtual - or a good excuse to expense an Xbox. Publish a full game story, with video, from a simulated game with the same teams playing that day. For the first three games, they came closer to predicting the outcome than Las Vegas.

They took these ideas to Florida's retirement community - can these ideas and technologies meet the needs of a diametrically opposed demographic. Yes.

The restaurant guide in a database that answers questions like Vegetarian Friendly and is there a dock to park the boat, but most importantly, a time-sensitive database to discover when the restaurant starts and stops cooking. When they saw that all the old folk in Naples, FL had iPods, they moved the restaurant guide to that white piece of plastic. And so the team could find pancakes at 2:00 a.m. [when the bars close, isn't it?] they put it on the mobile phone. And since you needed pancakes at 2:00 a.m. they started GODcasting - services on the go.

Contents how you want it: iPod, mobile, PSP. In the newspaper industry, if you can get your content on a device, you can expense. Expect many more devices to be supported soon.

OnBeing gets the real scope from the horse's mouth - the person on the street and the videographer and the audience's comments. The interviews take an hour, and are edited down to 90 seconds.


Paying for support? One programmer on staff at their skunkworks, who write Django and supports it.

Why was Django created? They needed the "cliff notes" of programming, so that they could have an idea at lunch and go live with it by supper.

The real story for me from this high energy presentation was the power of innovation in custom software development. 'Tis great that Django is available for others to grow and build upon, and I would like to hear from them.

OSBC2007 SF Welcome 2

Matt's pondering the question "How to get the second day people to follow the schedule?" The rooms almost empty - everyone is off breaking their nightly fast. :p

Hmm, Blackberries interfere with the audio system in the room, Treos, etc are fine. So, Blackberries should be turned off. Finally, after years of missteps, score one for Palm. My Lifedrive is happy.

The first Keynote of the day, the fourth of the conference, will give us some of the cutting edge prognostications as to where Open Source may be in the next two to five years.

OSBC2007 SF Day 2

Yesterday, I didn't think to mention what a great location the Palace Hotel is. First, it is very historic, having been established in 1875. Second, it is a beautiful venue. Third, it is very conveniently located, at the corner of Market Street [the main drag in San Francisco] at New Montgomery, which is between 2nd and 3rd streets, making it right in the heart of the Financial District. Around the corner, at 2nd and Mission, is Mondo Caffé, which I've enjoyed since I worked in an office above circa 1995. The Thirsty Bear is another block down New Montgomery past Mission, on Howard. Great coffee, freshly brewed beer and marvelous tapas, surrounded by everything you could need - like when I ran across Market to the Radio Shack to buy new batteries for my podcasting lavaliere microphones. What could be more convenient? BART to the Palace - take the Montgomery BART stop, exit via the Market | Post stairs, which lead to the turnstiles to exit BART, keep to the left and leave through the New Montgomery Street stairs, which bring you to Market Street in front of the Palace Hotel. That's convenience. B)

I hear the rock music now - it's time to go in for Matt's day 2 Welcome.

OSBC2007 SF Keynote 3

Copyleft Business Models: Why it’s Good Not to Be Your Competitor’s Free Lunch, Eben Moglen, Columbia University Law School.

Anyone who has heard Eben knows that it's useless to try and capture the nuance and delightfulness of his speech.

The story he's telling of the history of the computer industry and it's evolution out of and back to open source is wondrous.

One point that Eben makes, which touches on an argument a friend and I have been having via email, is how the United States in the 18th, 19th and early 20th centuries had the problem of attracting people to this land of opportunity, and the impact on Intellectual Property law of today. Quite different from the Immigration laws of the past 50 years, or the debate that's going on in our Congress today.

The source of the strength, and the fundamental model, of the USA century, was that after World War II, the USA built the Interstate Highway system, invested in public medical research facilities, and created a secondary, tertiary and quaternary education system second to none.

How Not to Be Your Competitor’s Free Lunch

  1. Don't tolerate software or service monopoly.
  2. Stand up for Freedom. Freedom here is not some empty generality; it has content, meaning: share and share alike; what's ours is yours too, as long as you play by the rules. e pluribus unum or by other words GNU/Linux &#59;)

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The TeleInterActive Press is a collection of blogs by Clarise Z. Doval Santos and Joseph A. di Paolantonio, covering the Internet of Things, Data Management and Analytics, and other topics for business and pleasure. 37.540686772871 -122.516149406889



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