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I've been writing proposals in one form or another, in response to RFP in one industry or another since 1978.
Yep, yep, yep
Way back, early in my career, I was sent a letter of commendation from Hughes for my work on the system engineering part of a proposal from Thiokol to provide the apogee kick motor [rocket engine] for one of the Intelsat satellites.
What was so special about what I wrote? I repeated their requirements and described how my team would fulfill those specific requirements, using their own language. They could understand it.
It always amazes me when I read someone else's proposal, and they don't do that.
It amazes me even more when the lowest bid wins, even when the technical proposal doesn't meet the requirements. And it happens all the time. One of the most amazing was out of six proposals that a county in California deemed responsive, 4 of us were just about at the million dollar mark. One big firm was at two million, and one firm was at half-a-million. Guess who won? With a proposal that didn't meet the requirements in any way, shape or form. Guess what happened to the project?
Ah well.
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